We know that every consumer uses their car differently, some use it to go to work, others to take their children to school, or to go shopping. This also applies to their motor oil needs and the way they approach their oil choice. Some consider oil changes as an emotional investment, while others view oil changes as more of a transaction and look for affordable alternatives.
Mobil is one of the most widely known and trusted lubricant performance brands in the world. We believe our reputation for performance, innovation and expertise will help retailers create a strong Premium Offer to elevate business profile, demonstrate quality and target the needs of consumers.
By stocking the complete Mobil offer which includes Mobil 1™ and Mobil Super™ products, will optimise your access to the market and help enhance your profit margins.
Mobil 1 is the flagship brand, targeted at consumers who have a passion for performance. It is a brand ‘in the know’ about vehicles and performance oil. Mobil 1 is formulated with ExxonMobil patented synthetic technology, bringing further protection to the engine and engineered to go beyond what is expected from a conventional oil.
Our Mobil Super range is a premium motor oil targeting at Heart of Market consumers, which represent over half of the PV category. Mobil Super is a brand that protects what consumers love – specifically their car and their engine.
By partnering with us you will be provided with access to an extensive suite of marketing and sales tools. Our Planogram tool, for example, can help maximise your in-store retail opportunities, and our stocking and consumer promotions along with branded point of sale materials can help attract new customers and encourage repeat purchases.